Canonical URLs: A Beginner's Guide to Canonical Tags
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.Aug 05, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 11 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
What Is a Good Cost per Click? [Formulas & Tips]
A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.Jul 25, 2024
10 Link Building Strategies That Work in 2024
These 10 link building strategies can help you build quality backlinks to your website.Jul 25, 2024
Keyword Search Volume: What It Is & How to Find It
Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.Jul 25, 2024
How to Use Google Keyword Planner
Google Keyword Planner is a free tool that lets you research the queries people type into Google.Jul 23, 2024
Semantic Keywords: What They Are & How to Find Them
In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.Jul 23, 2024
The Most Searched Things on Google [2024]
The word “youtube” is the most searched thing on Google. It gets 1.3 billion global searches per month.Jul 23, 2024
Irrelevant Keywords: What They Are & How to Avoid Them
Irrelevant keywords are search engine queries that it doesn’t make sense for your site or page to appear for.Jul 23, 2024
Contributor
What Is Keyword Difficulty? (& How to Measure It)
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.Aug 08, 2024
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.Jun 26, 2024
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.Jun 26, 2024
Topic Clusters for SEO: What They Are & How to Create Them
SEO topic clusters are groups of webpages used to establish authority around a particular subject.Jun 25, 2024