This SERP feature provides users with related queries to their initial search, helping to expand or refine their search journey. People Also Search appears on both desktop and mobile devices.
Here’s an example of what that might look like on desktop:
And on mobile:
This feature is beneficial for exploratory searches or when the intent is to gather more information around a topic, like "coffee brewing techniques" or "travel tips."
How to Appear in People Also Search
Since this SERP feature does not link to any particular site, its potential benefits are limited. Also, Google’s algorithms decide what is displayed in the People Also Search box, making inclusion unpredictable.
How Semrush Collects Data About the People Also Search SERP Feature
- When we scan a keyword’s SERP, we identify whether or not the People Also Search feature is present anywhere on the results page.
- If People Also Search is present on the SERP, you’ll see its gray icon in the SF column in Organic Research.
- We do not track any specific domain's position within this SERP feature.