Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October points.com received 2.09M visits with the average session duration 03:49. Compared to September traffic to points.com has decreased by -7.52%.

Visits

2.09M

-8%

Pages / Visit

2.44

Avg. Visit Duration

03:49

Bounce Rate

53.3%

Total Visits last 3 months

Oct2.09M

Sep2.26M

Aug2.11M

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points.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Points.com's core audience is located in United States followed by Canada, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	55.98%	1.17M	69.34%	30.66%
Canada	5.99%	125.38K	67.61%	32.39%
United Kingdom	5.64%	118.09K	67.08%	32.92%
Taiwan	5.51%	115.38K	62.08%	37.92%
Germany	2.59%	54.19K	75.0%	25.0%

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points.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Oct 2024

On points.com, visitors mainly come from Direct (30.63% of traffic), followed by hilton.com (11.21%). In most cases, after visiting points.com, users go to alaskaair.com and ihg.com.

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points.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

points.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to points.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Oct 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
points	N	1	18,100	4.42	49.08%
bonvoy	N	6	165,000	8.4	12.3%
pounts	N	1	880	1.18	2.38%
alaska airlines	N	13	2,240,000	0.86	2.27%
hyatt connect	C	9	22,200	0	1.8%

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points.com Backlink Analytics

Analyze and track points.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

points.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

3.66K

70.67K

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points.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In October the number of backlinks to points.com has increased by 1.31% and equals 70.67K. The amount of referring domains has increased by 1.02% and equals 3.66K.

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points.com SEO Audit

Check out points.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

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points.comOctober 2024 Traffic Stats

points.com Web Traffic Statistics

points.com Traffic and Visitor Engagement