Market Explorer
Reveal top players in any industry, analyze a new market or niche, and get in-market audience insights. Enter one website to map out the entire competitive landscape.
Get Data for Your Go-To-Market Strategy
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Reveal your competitors in any market
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Compare their online market shares and growth rate
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Analyze seasonal market trends and evergreen strategies
Map Out the Competitive Landscape with the Semrush Growth Quadrant
- Detect Leaders, Established Players, Game Changers, and Niche Players
- Compare growth rates of individual players and the entire market
- Assess your chances and costs of entering a new market
Set Benchmarks for New Markets and Existing Niches
Market Traffic Overview and Top Players’ Online Shares
- Get an instant competition overview by entering just one website
- Study more than your direct competition — discover your indirect and aspiring rivals
- See a full list of websites competing for online visibility in your niche (All Market)
- Pinpoint the domains that jeopardize your entered website’s popularity the most (Narrow Focus)
- Rank websites by the share of visits they get from the total market traffic
Traffic Trends: Total Market vs Chosen Competitor
- Observe peaks and declines in the total market traffic
- Discover the market volatility season by season
- Get to know any possible shift in demand by a single look at the changes in the volume of traffic
- Compare the dynamics of one company’s website traffic to the total market metrics
Traffic Generation Strategies and Growth by Sources
- Break down the total market’s digital marketing mix
- Compare it to the chosen player’s traffic generation strategy
- Reveal which traffic sources contribute to the highest growth
- Benchmark a selected website’s growth in specific channels to the market standards
Audience Interests and Demographics
- Study the topics that attract the most users in the researched segment and thus are worth targeting
- Check whether female or male customers are more active in your niche
- Learn the average age of consumers in the researched field
- Compare a chosen competitor’s audience to the entire market’s demographics
Relevant Sites’ Traffic Distribution in Dynamics
- Get a list of top players selected by their volume of total, direct, referral, search, social, and paid traffic
- Broaden your perspective to “All Market” or concentrate on “Narrow Focus” for a niche overview
- Investigate traffic-generation strategies of the market leaders
- Outline competitors’ market shares by their performance in online channels
Analyze the competitive landscape in any market
Start for FreeAnalyze Your Custom Market in Detail
- Research website traffic trends in your custom market
- Compare key players’ traffic generation and social media distribution strategies
- Understand your custom market audience characteristics
- Find leaders in each of the digital marketing channels
Support your business and marketing decisions with market data
Analyze new markets and niches
Explore the market situation in a foreign country or a new niche before expanding your business there
Set the industry benchmarks
Discover industry standards and top players’ records to know what marketing metrics to look up to
Gain in-market audience insights
Research your target market inside out to stay on top of their interests and add relevant hooks to your future campaigns
